Budget (A penny saved is a penny earned)
Having a budget is an important to make sure your project is successful so figure out how much everything is going to cost you first. Without a budget your project may been doomed from the start.
If you don’t calculate all of your costs you may find your funding goal isn’t finish your project. Your donor gifts, publicity, refreshments, travel, shipping expenses, and other production costs should be accounted for.
Promotion (Facebook your retumble tweets everyday)
Good publicity for your project is just as important as having a good idea. If no one knows what you are doing, they will never have a chance to become a part of it. Always post a short blurb and a link on your website or blog, reach out to forums and other communities online, share it on social networks, and tell friends who you think would want to hear about it.
Even as your funding is underway you should also ask donors to take the time to share it with their networks. Have them share in their own words why they thought they wanted to take part.
Prizes (Schwag with Swag)
Ofcourse you have already budgeted for your awesome thank you for your donors. What you give will often be what pushes someone over the top to donate to your project. In many cases these prizes are the actual product your creating and your donations work more like presales.
With this in mind, you can not promise too much. It is awesome to give the most you can to the people are keeping the project afloat, but you can’t go overboard. Prizes should reflect the donation and don’t promise gifts you’ll never be able to produce. It is better to only give some small gifts then to break promises to your donors.
At the end of the day all kickstarter projects are promises.
Update (…early and often)
A kickstarter is also a way to communicate with your donors and your updates keep them involved. Update every week or so to let your supporters know that your thinking about them.
Updates are a really great way to say thank you. Your project is funded by the kindness of strangers so you need to return that kindness.
Video (A window into your soul)
Kickstarter talks a lot about the importance of the video, but it is even more important than you think. If your project is a visual ar project the video is going to play proposal, trailer, and portfolio. A good video will make you rise above the rest.
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